Business Strategy (John Lewis partnership). Management Term Paper (Term Paper Sample)
This assignment focuses on the topic of business strategy John Lewis in the United Kingdom. Several internal, external and other competitive strategies have been detailed here. Emphasis on organisational decision-making processes and taking appropriate strategies for the clothing industry is selected for John Lewis here.
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Business Strategy
Introduction
Business Strategy includes all of those methods that an organisation uses in order to give specific direction to the enterprise and help in performing better. It is important to understand different types of strategies that help the business to do this, as it enables higher effectiveness and quality occurrence. As per the case scenario, John Lewis partnership has been selected for this assessment, as it is a large enterprise. This major retail organisation provides premium level clothing, watches, household items, and other products. The revenue of the company is over £10 billion and the total number of employees above 80,000. Several subsidiaries of the company include Waitrose & Partnership, Open House Improvement and others (johnlewis.com, 2018). In this research, several aspects of John Lewis’s business strategy in terms of external analysis, competitive analysis, creation of strategic plan, and other aspects will be evaluated.
LO1 analyse the impact and influence which the macro environment has on an organisation and its business strategies (P1, M1)
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