Proposed Marketing Strategy Management Essay Research (Essay Sample)
You have been hired as a management consultant to advise Anna Frisch at Aesch AG as she seeks to initiate and implement changes to how the company approaches the marketing and sales of its medical device products. Prepare a paper setting out your proposed strategy. Make use of relevant theory / material discussed in class to support your proposal. (1,250 WORDS)
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Leadership
Implementation of Marketing Strategies at Aesch AG
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In the contemporary world, technology influences various business operations. Marketing is one of the business operations that technology influences. In this case, the primary role of marketing is to convince customers to buy the medical device products produced by Aesch AG. Due to the stiff competition experienced in the market where the company operates, Aesch needs to provide medical devices that address customers and also incorporates market dynamics. This paper discusses the effectiveness of inbound marketing and how it will help Aesch AG to increase its sale volume.
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